Foiling Week Pensacola 2025 achieved significant reach through various channels. Via a broadcast agreement with Icarus Sports, the event’s content potentially reached 1.1 billion subscribers across their distribution network, although a more accurate estimate places the actual viewership at five million people.
This viewership, spread across 6.5 hours of coverage (equating to 780 thirty-second segments), could theoretically generate up to 3.9 billion TV impressions. The content was distributed across 92 channels in 176 countries, including traditional TV and airline entertainment systems, even being spotted in a pub in Cyprus.
On social media, the event garnered a total organic reach of 90 million across platforms like Facebook, Instagram, and LinkedIn for Foiling Week, WeAreFoiling, and The Foiling Organization accounts. External analytics platform Mention tracked mentions of “Foiling Week Pensacola” from late October 2024 through the event’s conclusion, also estimating a total reach of 90 million by considering mentions, engagement, follower counts, and influencer activity, while adjusting for duplicate audiences; this analysis also indicated a 90 percent positive sentiment rate.
Other notable figures include the remarkably accurate forecast of 180 competitors (with 181 ultimately participating) and a calculated cumulative sailing distance of over 42,000 nautical miles covered by the 176 participating boats and boards over the event duration.
Check out Luca Rizzotti’s post on Pensacola Foiling Week at https://www.linkedin.com/pulse/foiling-week-pensacola-key-numbers-luca-rizzotti-u6aef/ for more information
